Brand Loyalty in the Digital Age
This article is part of a series of articles on building brand loyalty in the digital age. Read more.
With ever more channels of communication, payment, personalisation, and data available, technology is a highly useful tool to help deliver the loyalty principles, and if put to good use can improve the bottom line. But even though technology alone may deliver short-term benefits, we cannot afford for this to be at the expense of long-term loyalty. Clearly, the multitude of benefits brands can experience thanks to the advancement of technology and the rise...