How and when to benchmark marketing activity and how to use the results

Introduces a series of papers on how benchmarking can improve marketing performance.

Benchmarking marketing activity

This article introduces a series of articles on benchmarking marketing activity. Read more.

As businesses come under greater pressure from market disruption, new technologies, new competition and higher customer expectations, the onus is on marketers to deliver ever more effective and efficient marketing.

But how do you know how your marketing stacks up? Is it as efficient and effective as your competitors, or more so, or less? In other areas of business, companies have long used benchmarking to measure their relative performance, yet marketers have been slow to adopt it. Now, faced with budget cuts...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands