How to prepare your brand for a recession

There are many steps marketers can take to brace for the next inevitable economic downturn in the US.

Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there's plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What's more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall.

For marketers, it all points to one conclusion: Time to plan ahead, tune up the business before the...

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