Jump to:Definitions | Where to start | Essentials | Checklist | Further reading
Introduction
The U.S. population increased by more than 2.2 million people between 2016 and 2017, with Hispanics accounting for 1.1 million, or about half (51%), of this growth, according to the Pew Research Center. The significant growth of the Hispanic population in the United States has broad implications for marketing, marketing research, and consumption patterns generally. The nature of these implications, however, remains largely under-studied.1
Definitions
Hispanic: Marketing research professionals struggle to define "hispanicness" in...