The issue of ad blocking has seen record numbers of consumer choose to opt-out of receiving marketing messages. Publishers are facing challenges as their business models are at risk, with the consensus being to prohibit access to content for those who do not take part in the value exchange. Others suggest that the industry will be better off by accepting this consumer tension, tackling it by soothing privacy concerns and to make ads less irritating, therefore feel less intrusive.
Definition
Ad blocking or ad filtering is the removal of advertising content in a webpage. It is either done via a technology layer...