Technological developments combined with demographic shifts in luxury consumers are serving to redefine what luxury means and represents to people, especially younger consumers. The concept of luxury is in flux and is broadening out beyond physical products to unique experiences. Luxury consumers increasingly navigate the path to purchase via a number of digital touchpoints, which luxury brands are using to build stories and wider experiences around their brands.
Definition
Luxury Shopper behaviour explores the shopping habits and dynamism of luxury shopper or High Net Worth Individuals (HNWIs).