Getting the right message in front of the right consumer at the optimum time is a primary goal of any marketer. The proliferation of digital devices means there are more opportunities to reach consumers throughout their day. Moment marketing focuses on reaching consumers in real-time, with relevant content, at an opportune moment. Speed, agility and the right data across all customer touchpoints are key for successful moment marketing. Tools that enable contextual targeting, smart use of data and programmatic technology can help target consumers at moments when they are most likely to purchase, or engage.
Definition
Moment marketing is a...