What we know about moment marketing

Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.

Getting the right message in front of the right consumer at the optimum time is a primary goal of any marketer. The proliferation of digital devices means there are more opportunities to reach consumers throughout their day. Moment marketing focuses on reaching consumers in real-time, with relevant content, at an opportune moment. Speed, agility and the right data across all customer touchpoints are key for successful moment marketing. Tools that enable contextual targeting, smart use of data and programmatic technology can help target consumers at moments when they are most likely to purchase, or engage.

Definition

Moment marketing is a...

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Insights Team
Bray Leino

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