Campaign details
Advertiser: GoogleBrand: Google CloudAgency: Eleven San FranciscoCountry: United States
Objectives
Commerical Objectives
The most important commercial objectives for this campaign were to gain traction and boost consideration for Google Cloud among IT decision makers at Fortune 500 companies. Instrumental to this was seeing a rise in the perception of Google Cloud as being enterprise ready and as a leader in machine learning and artificial intelligence. Interviews with CIOs constantly surfaced a perception that "Google is just not serious about enterprise customers."1
While Google is one of the world's most iconic...