Noblex: The All-In Promo

Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify.

Campaign details

Advertiser: NewsanBrand: NoblexAgency: DAVID Buenos AiresCountry: Argentina

2018 was the year of the FIFA football World Cup. Historically the most watched event in Argentina, a country that breathes football. No need to say it's high season for electronics retail.

Noblex is an Argentine TV manufacturer competing with Samsung, Sony and LG, offering a product that's similar in quality and in price (10% cheaper on average). But when it comes to technology, consumers prefer Asian brands.

The brand is the official sponsor of the national football team, but again they were competing...

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