Unibet: A betting agency that tells you how to win
Agency: Karmarama
The objective was to increase brand awareness of Unibet across seven global markets. To do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market. Turn awareness into account openings and more bets made.
Strategy
To triumph at Euro2016 Unibet had to do something different.
And to counter big competitor spending and TV-dominating tactics, they decided to help people win.
Unibet told customers to consider certain factors. It was the wettest June in France...