Campaign details
Brand: duBrand owner: Emirates Integrated Telecommunication CompanyLead agency: Starcom DubaiContributing agencies: Leo Burnett, MSLCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia channels: Cinema, Mobile & apps, Online display, Online video, Programmatic display, Social media, TelevisionBudget: 500k - 1 million
Executive Summary
Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realising how much information is overabundant.
Du, a local telco brand, wanted to be a responsible part of...