Campaign details
Brand: duBrand owner: Emirates Integrated Telecommunications Company (EITC)Lead agency: Leo Burnett DubaiContributing agencies: Starcom Dubai, MSL Group DubaiCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia: Cinema, Events & experiential, Mobile & apps, Online video, Search marketing, Public relations, Social Media, TelevisionBudget: 500k - 1 million
Executive Summary
This case study shows how du, one of the two telecommunications companies in the UAE, warned the population about the risks of exposing private information online, and thus transformed the unconscious behaviour of oversharing.
According to research conducted by...