Preface
In 2027, ten years from now, the global market for market research will be about twice as big as it is now (2017). In parallel to the growth it is more than likely that about 90% of the current activities of the MR industry will have been automated. Ten years from now the supply side of the MR industry will be even more differentiated and diversified than it is now.
In this inspiring "world of change" it is interesting and a reassuring to see that in the next decades the basic need, underlying the demand for insights...