Introduction
In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new real-life communications methods, such as "augmenting" pictures using social media apps.
Introducing the contextual parameters
The first documented "selfie" dates back to 1839, whereby amateur chemist Robert Cornelius undertook a bold photographic experiment (The First Ever "Selfie", 1839), resulting in this self-administered shot.
Figure 1
Needless to say, the use of pictures in our everyday lives has undergone a significant...