The world market for health and wellness packaged food

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
  • Consumers are looking for a more holistic approach to a healthy diet and natural is the most sought-after feature, with organic and free from foods benefiting the most from this trend, particularly in Western Europe and North America.
  • Consumers have signalled distrust of the established food industry, which has resulted in rapid shifts in category and brand portfolios and has led to active mergers and acquisitions in the space.
  • Fortified/functional (FF) has lost traction in Western Europe and North America for its perception as a more artificial and processed offering but is showing outstanding performance in emerging markets,...

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