Brands often hire student ambassadors to champion their products on college campuses – an activity that can involve many different tactics, but stays true to a shared overall mission.
The concept is simple: “A student on campus represents your brand and carries out of the marketing plan, both online and offline, toward their peers,” Adam Grant, CEO of Campus Commandos – a Detroit -based marketing shop focused on student marketing – explained at the Youth Marketing Summit New York 2019, an event held by Voxburner.
Some of the options available to brands that are seeking to engage with on-campus audiences...