How Amazon Echo is changing the marketing environment

This event report covers the release of, UK radio trade body, Radiocentre's research examining the adoption, potential, and use cases of voice-operated assistants including Amazon's Echo, Google Home, and others.

The use of voice activation has been growing steadily, thanks in large part to people's experience with smartphone assistants – Microsoft's Cortana, Apple's Siri, Google Voice, Samsung's Galaxy among others – but it is set to reach a whole new level over the next year as Amazon Echo enters the mainstream.

At the Radiocentre annual conference, held in London in May 2017, the industry body's planning director Mark Barber unveiled research – co-funded by Global, the media company that owns a host of UK radio stations, and by Radioplayer, a partnership between the BBC and UK commercial radio – showing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands