Global marketers are still getting used to the General Data Protection Regulation (GDPR) – a regulatory framework that tightened restrictions on how companies can collect and leverage consumer data in the European Union.
Now, the California Consumer Privacy Act (CCPA) is introducing a broadly similar rulebook to the United States. While these stipulations officially will become law in January 2020 – and not be enforced for another six months after that – brand custodians need to prepare for the change in data management long before that date.
“The CCPA is essentially GDPR on steroids, because they add some...