Marc Pritchard, Chief Brand Officer at Procter & Gamble, called on a simple statistic to demonstrate the company's enviable strength with multicultural consumers.
Eighteen of the organization's top 22 brands, he boasted, now occupy first or second spot within their category in terms of market share among Black and Latino shoppers. This success, he continued, has been "hard-earned" – and rests, in no small part, on tackling latent preconceptions and assumptions inside the four walls of the Cincinnati, Ohio-based consumer-packaged goods manufacturer.
"It has required major interventions to raise the bar on...