Building brands like Pixar makes movies
Peter Fisk
Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. Peter Fisk explores a new world of branding and considers what marketers can learn from the ideas, characters and storytellers of Disney-Pixar.
In 1979, Star Warscreator George Lucas and computer scientist Ed Catmull established the foundations of what was initially a digitally-enabled special effects business. Seven years later, Steve Jobs acquired the studio, renamed it Pixar, and gave birth to some of the most successful...