Why Is a Good Insight Like a Refrigerator?
Jeremy Bullmore
Here is an insight: 'Product satisfaction arises less from inherent construction and performance than from consumers' internalised perceptions of personal utility.'
You may have found it faintly familiar; and – when you finally worked out what it meant – more than faintly obvious. What you won't have found it to be is exhilarating, inspiring, memorable, actionable, evocative. You will not have been tempted to repeat it to colleagues or include it in your next internal newsletter. Certainly, it contains a truth – and an important truth at that; but...