Jeep: Adventure Reality

Jeep, an automotive brand, launched the Adventure Reality app to give Wrangler fans a way to see and explore the 2018 Wrangler before seeing it in real life.

Campaign details

Brand: JeepLead Agency: Bullitt Entertainment

Strategy

Objective

A Jeep Wrangler is more than just a way to get around, it's a way of life. As such, for Wrangler owners and fans, expectations for the launch of the 2018 Jeep Wrangler were extremely high. They'd been waiting a long time for an upgrade; the previous generation was introduced in 2007. Enthusiastic owners and loyalists wanted to see and learn as much about the 2018 redesign as they possibly could.

Our strategic objective for the hotly anticipated launch of the all new 2018 Jeep Wrangler was two-fold:...

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