mytaxi: Create everyday magic in city movement

Mytaxi, the first taxi app present in Europe, developed an app to connect passengers with drivers in Spain and reduce traffic jams and pollution, making cities more efficient and sustainable.

Campaign details

Brand: mytaxiLead agency: mytaxiRegion: EMEA

Objectives

Our goal is to simplify people's lives when moving around smart cities, by reducing traffic jams and pollution. All our strategy is based on the following concept: "create everyday magic in city movement". That is the effort we mean to address.

The main challenge was two-fold since we dealt with two different types of clients. First, the drivers: we created a new opportunity for the digital transformation and, as a consequence, the survival of an old-fashioned industry. We have introduced them into the digital world, where the...

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