Campaign details
Brand: Sony PicturesLead Agency: Universal McCannRegion: NA
Strategy
Objective
Sony Pictures Animation & Universal McCann enlisted AdColony's help to conduct a mobile campaign to drive awareness for their much-anticipated movie adaptation of the classic tale of Peter Rabbit. To introduce and build affinity for the key characters in the story, Sony wanted to use the unique interactive capabilities of AdColony's Dynamic End Card.
After a custom mobile-only movie trailer, users tap into a garden environment and swipe their screens to help Peter Rabbit chop different veggies in a familiar action as they appear...