Campaign details
Brand: UberLead agency: R/GA SingaporeRegion: APAC
Objectives
Uber is an everyday utility that people become very comfortable using. Its simplicity and ease of use becomes so seamless in peoples' lives that the service can become taken for granted. When the superior features and reasons to use Uber are taken for granted, the 'reason to use' Uber also gets commoditized; which in turn reduces brand loyalty and frequency of use.
Our objective was simple. Remind people of the role of Uber in their lives and demonstrate how the superior service and value is not...