Global: Understanding the Digital Audio Listener
Global and GfK
Summary
Every week, 23 million listeners tune into Global's radio stations – Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Radio X and Gold. That's more than one third of the UK's population engaging with some of the country's most -loved radio brands.
In today's connected world, many of those listeners are enjoying radio on their smartphones through their mobile network, rather than a radio set or hi-fi. This poses challenges for Global who wants to attract advertisers in a hugely competitive industry. It is vital they know how digital audio...