Synopsis
Iconography of the royal family in Bangkok. Public displays of patriotism are all over the city.
Research context and challenges
Thailand’s complex banking system means payments can be slow and attract fees. Vocalink provides the technology for ‘PromptPay’, a real-time payment service for transfers between government, people, businesses and banks. Payments are free and immediate, and when the research was commissioned there were around 30 million Thai users.
Vocalink knew that the uptake of PromptPay had been successful so far. However, user adoption had slowed. Recognising that their data only provided part of the story, Vocalink sought...