Brands with social purpose find opportunities in Asia's developing markets
Twelve of the world's fastest growing middle-class markets, comprising more than half of the world's population, are reshaping global growth. It is individuals living in China, India, Indonesia, Pakistan, Brazil, Mexico, Nigeria, Bangladesh, Philippines, Egypt, Myanmar and Vietnam who will not only play a defining economic role, but also act as agents of change.
And now, social progress and increased concerns about environmentalism are offering brands with a strong philanthropic story the chance to engage a new demographic of customers.
Ogilvy refers to them as the Velocity 12...