Kellogg: Using measurement to improve efficiency, effectiveness and ROI
comScore
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
This case study from Kellogg shows how a clear framework for the creation and delivery of digital advertising, aligned with the right measurement approach, can drive both greater efficiency and effectiveness for brand advertisers.
Key takeaways
- This Kellogg/comScore case study...