The Programmatic Primer: Publishers in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Publishers
- It's harder and harder to define a publisher. Put simply, the publisher is the party who owns the domain that a consumer visited, but in reality there may be several layers of ownership of a given web...