Situation
To raise awareness of its new direct route between Chicago and Auckland, Air New Zealand needed to make a splash to capture the attention of Chicagoans in an otherwise crowded market.
Air New Zealand wanted to create an immersive experience that educated consumers through the senses and welcomed Chicagoans to escape and share in the wonder that is New Zealand while also breaking down common travel barriers.
Objectives
- Execute a transportable brand activation that will get consumers desperate to experience and share it, media excited to write about it and travel agents keen to be a part of it...