Campaign details
Brand: Chang BeerBrand owner: ThaibevLead agency: IrisCountry: ThailandIndustries: Beer & ciderMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Research tells us when people think of superior crafted products, they don't think of Thailand.
Yet a renaissance is happening in Thailand that is not only elevating the craft of its products, but also bringing pride to a nation of Thais.
Chang Beer wanted to highlight and celebrate this new era of Thai craft and Thai pride by tapping into Thailand's mystical culture and...