Hero Pleasure: Question Marks
Nikita Kohli
Campaign details
Brand owner: Hero Moto CorpAgency: Draft FCB UlkaBrand: Hero PleasureCountry: IndiaChannels used: Events and experiential, Point-of-purchase, in-store media, Print - general, unspecified, Radio, TelevisionMedia budget: 5 - 10 million
Executive summary
Despite being the undisputed leader in the motorcycle category, Hero was a late entrant into the scooter arena. But expectations were high when Hero announced it was to launch a new product into the category, and it was assumed it would be a bike that would appeal to all –...