MasterCard: Using social data to win hearts and wallets
Adrian Adshade
Campaign details
Brand: MasterCardLead agency: Digital Arts NetworkContributing agencies: McCann Worldwide, Octagon, CaratCountry: IndiaIndustry: Financial services (general)Media: Content marketing, Internet - display, Internet - general, Mobile & apps, Online video, Social mediaBudget: 5 - 10 million
Executive summary
This entry is not just a campaign, nor is it just about "social".
Because what we created was much more meaningful and impactful than a medium, platform or campaign.
What we created with MasterCard shook the 50 year-old...