Campaign details
Brand: Singapore Tourism BoardBrand owner: Singapore Tourism BoardLead agency: TBWA SingaporeContributing agencies: Zenith, EdelmanCountry: GlobalIndustries: Destinations and locationsMedia channels: Events & experiential, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Programmatic display, Public relations, Social media, Television, Video on demand, Websites & microsites, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Singapore is a small island state, with a strong reputation as a great business destination that is clean, safe, efficient and accessible – but not known as an...