Splendor NXG: Selling The Dad's Bike to The Young Dude
Shubhrojyoti Roy, Siddhant Lahiri and Pinaki Bhattacharya
Campaign details
Brand owner: Hero MotoCorp Pvt. LtdAgency: JWT Delhi (India)Brand: Splendor NXGCountry: IndiaChannels used: Branded content, Events and experiential, Games and competitions, Internet - microsites, widgets, Magazines - consumer, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Radio, Social media, Sponsorship - media, TelevisionMedia budget: 1 - 3 million
Executive summary
India's most trusted heritage motorcycle brand, Splendor, was considered by the young Indian male to be a 'middle-aged...