Fanta Relaunch

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

Campaign details

Brand: FantaBrand owner: Coca-Cola CompanyLead agency: UM Sydney, OgilvyContributing agencies: MaverickCountry: Australia, New ZealandIndustries: Carbonated soft drinksMedia channels: Cinema, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & microsites, Word of mouth, advocacyBudget: 1 - 3 million

Executive Summary

The Fanta Australia brand relaunch took our brand positioning of Better Science, Better Art, Better Outcomes to improved levels by inviting the Australian teens into UM Sydney to co-create our campaign with us.

They acted as our...

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