Campaign details
Brand: HeinekenBrand owner: Nigerian Breweries LimitedLead agency: Insight PublicisCountry: NigeriaIndustries: Beer & ciderMedia channels: Events & Experiential, Merchandise & free gifts, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Print, general-unspecified, Public relations, Radio & audio, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
With Anheuser-Busch InBev (AB InBev) intending to launch Budweiser in Nigeria, the triangular battle between Nigeria’s top multinational brewers for drinkers in Africa’s most populous nation was about to become a...