Online video advertising expenditure in the China reached RMB34.7bn in 2017, according to data from WARC and iResearch included in WARC's International Ad Forecast. This represents a year-on-year increase of 33.6% from 2016, when total spend amounted to RMB26.0bn. The sector accounted for a 27.4% share of Chinese digital display adspend in 2017, though this was down by 0.7 percentage points (pp) from 2016 and on a par with the share recorded in 2012.
When considering online video adspend by platform in China, data show that mobile now accounts for the biggest share of spend. In 2017, mobile...