WhatsApp penetration has grown to nearly one-half, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. Across 38 countries this year, 47.9% of internet users said they had used the platform in the past week. This is up 4.2 percentage points (pp) from last year.
Individuals in high-income households have seen WhatsApp usage grow rapidly since 2017, reaching 55.0% of internet users this year. This is compared to 43.3% of low-income individuals.
WhatsApp is significantly more popular with female internet users, 49.8% compared to 45.8% for males this year. This difference is particularly...