Just over one-third of American adults have engaged with ads on Amazon, according to the latest research from Feedvisor. Among those who have purchased a product on the platform in the last 24 months, 35% have clicked on a product ad when browsing.
Overall, 17% were unsure if they had even engaged with ads on Amazon. This indicates how easily they blend in with organic search content on the platform.
However, only 21% of people think advertisements on the Amazon platform are helpful, the third most popular answer. This jumps to 60% for those who buy...