Global Ad Trends: Sports media in the era of fragmentation

This report summarises the latest research from WARC Media, with a focus on sports media.
  • Global spending on sports media rights is forecast to reach $60.9bn in 2024, up 18.9% on pre-pandemic levels, with traditional broadcasters digging deeper to retain access to prime sports assets.
  • Broadcasters and streamers will be buoyed by the return of blue-chip sports competitions this year, including the Paris 2024 Summer Games, UEFA Euro 2024, and the T20 Cricket World Cup.
  • In the UK, spend with linear TV is forecast to remain in decline throughout the summer of 2024; a similar picture emerges in Germany, which will host Euro 2024, although France bucks the trend (+4.9%).
  • NFL coverage spans broadcast and...

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