Global Ad Trends: The Social Slowdown

This report summarises the latest research from WARC's Data platform, with a focus on developments in the social and messaging sector. Key findings include:
  • Ad growth in the social and messaging sector has halved over the last year.
  • North American user growth has stalled across major platforms as daily time stagnates.
  • Consumer trust is a growing issue as half feel more regulation is required.
  • All roads lead to Libra as platforms look to social commerce. 
Other key media intelligence includes paywalled news is becoming more expensive in most markets, ad fraud losses drop to new low, under $6bn, radio reaches more Americans than all other media, consumers are choosing privacy as DuckDuckGo shows quickest growth, and 16% of Facebook accounts are...

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