- Privacy and brand safety in a programmatic world, changing consumer sentiment towards data use and the perceived failure of programmatic ad buying to live up to its potential.
- The social slowdown, potentially a signifier of a changing of the guard as younger consumers now favour TikTok over Facebook and Twitter, and distrust in social media companies and influencers rises.
- The ad potential for gaming and podcasts, as almost one in three 16-24 year-olds now watches a gaming livestream each month, and podcast ad investment is set to double to $1.6bn by 2022....
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