Linear TV dominates video consumption in Japan

An overview of TV consumption in Japan between 2012 and 2018.

Linear TV is the dominant medium for video consumption in Japan, according to the latest data from GlobalWebIndex. This year, it made up 89.4% of the nearly two and a half daily hours spent consuming TV. This is significantly higher than the Asia Pacific average, where linear TV makes up just 56.3% of the total.

Total TV consumption in Japan has remained relatively stable since 2012, ranging between 2:14 and 2:34 (hours:minutes). Despite this, online TV/streaming has seen a rise of six minutes since 2012, while linear TV has fallen 11 minutes. As a result, linear...

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