Linear TV is the dominant medium for video consumption in Japan, according to the latest data from GlobalWebIndex. This year, it made up 89.4% of the nearly two and a half daily hours spent consuming TV. This is significantly higher than the Asia Pacific average, where linear TV makes up just 56.3% of the total.
Total TV consumption in Japan has remained relatively stable since 2012, ranging between 2:14 and 2:34 (hours:minutes). Despite this, online TV/streaming has seen a rise of six minutes since 2012, while linear TV has fallen 11 minutes. As a result, linear...