European programmatic market to reach $15bn next year

An overview of the European programmatic advertising market between 2017 and 2019.

The European programmatic market is forecast to reach nearly $15 billion in 2019, according to the latest data from OnAudience.com's 'Global Data Market Size' report. This represents growth of 19.2% from the $12.3 billion forecast for this year. The total market was worth $10.1 billion in 2017.

The UK dominates the European programmatic market, but its share is declining. While it accounted for just under half (48.3%) in 2017, this is expected to fall to 44.7% in 2019.

Germany is forecast to grow the most between 2017 and 2019, up 71.1% to $1.63 billion. France and Italy are next, rising...

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