Google voice search is most effective for brands

An overview of the responses of voice assistants and devices to brand and product category questions.

Google dominates the voice search market in terms of successful answers, according to the latest data from Voicebot and Magic + Co. Asking over 4,000 queries in total, Google Assistant on a smartphone and on a Google Home smart speaker are far ahead of competitors, providing a correct response over four-fifths of the time.

Other voice assistants performed far worse. Amazon Alexa on an Echo smart speaker provided a correct response only one-third of the time (33.8%), Samsung Bixby on a smartphone was slightly worse (31.8%), while only 28.0% of queries were successfully completed by Apple HomePod devices.

However, Samsung...

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