Only 11% of CMOs lead on customer experience

Rob Clapp

An overview of CMO leadership on topics of C-suite discussion.

CMOs are lacking leadership on customer experience and digital transformation, according to the latest research from Deloitte. In a survey of 575 Fortune 500 executives across the C-suite, just 11% said that their CMO leads the typical C-suite discussion on customer experience. Instead, one-half (48%) said the Chief Sales Officer takes charge. Although Fortune 500 businesses are US-based, the group works globally – the list includes Amazon, Nike and PepsiCo.

In addition, just 1% of C-suite executives said their CMO leads on digital transformation discussions – the lowest percentage across all major roles.

Instead, CMOs are leaders on marketing strategy...

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