92% of strategists agree they could do a better job if clients gave them more access to data according to WARC's Future of Strategy 2019 report.
This comes at a time where advertising agencies are having to prove relevance against the tide of consultancies, which are fluent in the art of data analysis, and in-house agencies, which have open access to their clients’ data. With all of this, it is important that agencies innovate to not be seen as “just another opinion” but rather a legitimate option.
However, data access is not the...